This visualization summaries financial data of huge polish company from gaming sector over the years 2015-2021.
The colors used were consistent with the analyzed company brand (red, black and grey).
SHORT DESCRIPTION OF DASHBOARD ELEMENTS:
Selection of key information in financial terms:
- Present total revenue, cost and net profit - this is basis and key information.
- Dividend amount and sharing - this important issue for the shareholders.
- Stock price - key information for investors and shareholders.
- Collected information where is most players (clients) by continent - useful information such as where to direct potential marketing.
- Type of distributions (games on digital or physical media) - useful information on product concentration and consumer selection.
Conclusions:
- A significant increase in revenue was recorded in 2021 (in the truth it was cause by publishing new video game).
- Also after 2020-2021, physical distribution expenditures were increased (it was probably also related to the publication of the game on the market).
- The fact that the number of players in North America is growing is also important, because it shows the direction in which the market is heading and in what geographical area the recipients are located. We can therefore assume that it would be worth increasing marketing campaigns in this area.
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